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InDigital Group // SEO & PPC Advertising Consultancy

PPC Advertising & Media Buying – Service

Advertising - Media Buying

We Help Companies Make More Money Through Intelligent Digital Advertising

Does This Sound Familar?

Looking For ROI?

You have an established brand and want a fast return on investment for sales or lead generation. If you’re unsure where to start, what to look for or just want to reach the next level we can get you there. Let us provide the peace of mind of a properly managed ad spend with strong returns.

Building A New Brand?

You’re building a new brand and have ambitious plans. You may not know all the numbers but you know what you need to hit to win. We can take you where you need to be in the shortest time possible.

Regain Market Share?

You’re in a competitive market and want to regain some lost market share or try and acquire some new market share (domestic or international) for a product or service. What once worked may not always work, but we thrive in competitive and rapidly changing environments.

Advertising offers some of the greatest digital opportunities in 2020 but it’s a risk and reward process. Let our experience put you on the right side of a double-edged sword.

Advertising Strengths At A Glance

Regain Market Share?

You’re probably looking for the secret sauce? Short answer – Advertising Ops. We have simply just mastered digital advertising from the foundations of traditional advertising and marketing and worked our way up to digital.

 

We have developed processes that deliver consistent results that are continuously measured against KPI’s and paired with expertly trained resource. This is so we can deliver consistently in an inconsistent environment.

Here’s What You Need To Win In Advertising

  • Trained and educated media buyers with years of winning experience
  • In depth understanding of company specific KPI’s and goals
  • High quality media that grabs the attention of your ideal client or customer
  • A proven and scalable process to manage and optimise multiple campaigns
  • Persona based persuasive copy that converts your ideal client or customer
  • Reporting (That Makes Sense!) based on your monthly goals
  • Consistent goal and performance based leadership

Now… Where Do You Find All That?

One Page Process Breakdown

How does it work?

Kick-Off Call

We get started by getting the full picture of your business from you on a kick of call so we can get a feel for the direction you want to take. We also gain complete understanding of your goals and limitations so we can manage your expectations in the best possible way. 

 

This kick off call is very productive and thought provoking. We know you have lots of other aspects of your business to take care of so this call is usually less than 2 hours.

Action Plan

A full strategy plan accompanied with detailed project plans and hourly rates will be provided in your proposal to give you ultimate transparency on what we’re working on, why we’re doing it and how it affects your bottom line.

Ready to Roll

Signed off and ready to roll we’ll ask you additional in depth questions around your product or service, market, competitors, trends and buyers. We’ll return with content, copy, detailed audience mapping, personas and lots of invaluable analysis that will build the foundation for all the media and persuasive writing.

Ads Launch

Your ads are designed and mapped to KPI’s ready to go. Data driven reporting has been set up to give you the full picture at all times. Once you’ve signed off on our professional recommendations we hit the ground running with our winning process.

Winning Formula

We cycle through our intense optimisation process to find the winning formulas and disclose all of our findings to you and keep scaling to hit your goals. 

 

When hitting the goal threshold you have the option to reevaluate and keep scaling or we maintain the current position for you with options to scale across multiple markets or into new avenues.

Stress Free Advertising

If this sounds complicated don’t be alarmed. We designed this to be as stress-free as possible. 

 

As business owners in multiple industries, we understand that marketing is only one aspect of the business however a rather important part that requires trust and pulse reporting. 

 

We put you in the loop all the way from granular financial planning to project reporting, metric analysis and breakdown. You can keep your finger on the pulse while balancing other plates and focusing on other aspects of your business without feeling stuck.

Bespoke Advertising Plans

We'd Love To Share Our Knowledge And Experience

The core of advertising has not changed even in 2020 unlike most think. The platforms have become more efficient and intelligent, but the core principles of marketing are still at play and influence your ideal customers and clients to buy more than choosing the latest network to advertise with.

Most Campaigns Fail Before They Start

Unfortunately, most campaigns lose before they even begin… Sounds weird right? Don’t panic just yet! This is exactly how direct mail advertising works.

Business owners usually overlook the process of split testing and feedback loops. Very few experts have put a winning campaign live on the first launch.

Our process involves testing various elements of the campaigns in short stages to find the most effective ads, ad sets and campaigns inline with your business KPI’s and goals.

Most business owners think you can win the first time you run ads with no understanding of:

  • Audience Awareness
  • Industry Saturation
  • Persuasive Copywriting
  • Persona Based Motivation
  • Split Cycle Testing
  • & lots more

Book A Meeting With Us Today And Makes Sense Of Advertising in 2020.

It Is Very Rare You “Win” On The First $100 You Spend We’ll Explain It All Without The Techno Babble.

FAQs

We charge a monthly retainer for our services. Our retainer is built on a set amount of hours which are tied to delivering specific deliverables which are used to reach your goals. The hours calculated to produce the results (deliver your goals), are split over the life of the campaign into monthly retainer amounts. Fees are due at the beginning of every month to ensure full retention of our consultancy and agency services.

We will always seek to learn from your previous campaigns and the response from your previous content so you can generate the biggest impact with the least amount of investment. However, this isn’t always an option especially if you’ve invested lots in the wrong style or type of content, and / or lack budget for new audience resonating content.

Our content team is on hand and ready to analyse and improve your current assets to ensure the highest possible ROI month on month reducing your investment.

We will always give your our honest opinion based on what we’ve seen in your market, what we have experienced in the past, and also most importantly what the data is highlighting.

If you’re unsure about where you stand, please do request an advertising audit.

The amount you “have” and “need” to spend, will be based around your specific goals, requirements and limitations. We have very accurate spend mapping and also a growth calculator which works on your current data and allows us to gain financial insights into the correlation between your growth and investment.

If you’re interested in finding out how much you need to invest to get started, break even and generate a return on investment, then please do get in touch.

We love collaboration and not just because the process generates great results, but because we genuinely care about you and your business. We’re very proud of our culture which is why we handpick everyone we work with because it’s not just about advertising, it’s about relationships.

However, we understand that advertising although very important, is only one of the spinning plates you have to balance at any one time. Not every business owner or marketing director is able to be involved in the full process, and for these situations we’re very well equipped and provide full peace of mind with reports, video reports, overviews, detailed analytics and anything custom made you require, so you can keep your finger comfortably on the pulse.

Have a question about growing your business?

InDigital Group // SEO & PPC Advertising Consultancy

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