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InDigital Group // SEO & PPC Advertising Consultancy

Content Marketing – Service

Content designed with a purpose

Data and goal driven content marketing

Looking for results driven content marketing?

Content not generating results?

Have you spent a lot of effort on high quality content but it’s not generating the results you desire?

Lacking strategy?

Are you short on time and lack the inhouse capability and resources to create content that can represent your brand effectively.

Short on time?

Are you short on time and lack the inhouse capability and resources to create content that can represent your brand effectively.

What Content Marketing means to us

Content Marketing is not to be confused solely with content creation. We believe content marketing to be a series of steps to create valuable and meaningful content that serves a specific and calculated purpose.

 

Creating content for content’s sake is a common mistake. Content with purpose adds to real value to your business.



Why work with us

  • We help you create the best possible evergreen and adaptive content sets to reach your current goals and scale your online presence.
  • We work with you to understand the appeals your product or service has to the market. This way all our content production is informed by your branding vision.
  • We make executive decisions based upon data and proven content systems.
  • Our testimonials range from Forbes listed digital giants to certified platinum entertainers. Our results and versatility are unmatched. We can make you stand apart even in the most competitive marketplaces.

Content with a purpose

How does it work?

Kick-Off Call

We get started by getting the full picture of your business from you on a kick of call so we can get a feel for the direction you want to take. We also gain complete understanding of your goals and limitations so we can manage your expectations in the best possible way. 

 

This kick off call is very productive and thought provoking. We know you have lots of other aspects of your business to take care of so this call is usually less than 2 hours.

Content Marketing Strategy

A full strategy plan accompanied with detailed project plans and hourly rates will be provided in your proposal to give you ultimate transparency on what we’re working on, why we’re doing it and how it affects your bottom line. 


Our strategy includes mapping out the full hub and spoke content plan and choosing appropriate strategy tactics and types matched to SERP and industry trends. These approaches are mapped to KPI’s and created against winning these monthly goals.

Detailed Content Calendar

Signed off and ready to roll – we’ll ask you more in depth questions around your product or service, market, competitors, trends and buyers. We’ll return with detailed audience mapping, personas and lots of invaluable analysis that will build the foundation for all the media and persuasive writing. 


We create your full content calendar which becomes collaborative as we can expand our content strategy across your entire digital presence so it all works in harmony working towards the same goals with each piece of content supporting other relevancy pieces of content.

Detailed Content Specifications

We create very detailed specifications to ensure your content is created in the right way and is ticking all the right boxes when it comes to being put in action and generating results.

Our content recommendation process runs like a military operation ensuring your creation process is just as efficient.

Create & Publish

Content is created and published (if you already have in house resource creating content we can provide them with detailed specifications and collaborate effectively as a team).

We work with experts and thought leaders to put your business in the right light and accurately reflect your tone of voice.  

KPI & Performance Monitoring

If this sounds complicated don’t be alarmed. We designed our content marketing service to be as stress-free as possible.

 

As business owners in multiple industries, we understand that marketing is only one aspect of the business however a rather important part that requires trust. We put you in the loop all the way from granular financial planning to project reporting and metric analysis and breakdown.

 

 You can keep your finger on the pulse while balancing other plates and focusing on other aspects of your business without feeling stuck.

Check out a new case study

  • Gained First page positions on high intent keywords
  • Gained First page positions for competing product keywords
  • A 346% Organic Traffic Increase

Our content marketing process

Keeping content at the core of marketing, communication is key..

We have explored the many tricks and tactics involved in creating valuable content and strive passionately to build a more efficient, predictable way to create evergreen content that consistently generates lasting results. 

Our data-driven and transparent processes are the perfect way to start taking a bigger share of the market whilst maximising your marketing budget.

Proven to work efficiently with the latest Machine learning updates.

Our first-hand experience and comprehension of the content marketing process is second to none. We combine the fundamentals, the advanced tactics of copywriting, awareness funnel staging with intent and content types to create the perfect harmony. 

This is combined with heuristic driven UX, UI  and advanced design principals to truly put you ahead of your competitors and ultimately, to be seen as the only trusted and proven solution for your ideal client or customer.

Content Strategy

Breakdown

Precise & Calculated

You should know exactly what you need to put in and what you plan to achieve across all platforms. This will not only give you peace of mind but offer crucial insight and predictability.

Detailed Personas

Once your goals are mapped out, we’ll be able to see where you are now and where you want to be. Through a series of questions we’ll gain a deeper understanding of your short and long term needs and align them with your goals.

 

We’ll then be able to begin implementing processes. The first of these processes will start with creating personas. Detailed personas help us speak to a specific person from within the funnel stages and help either your internal writers, or ours, to create content that resonates powerfully.

Content Concepts

We look at the existing assets you may already have, such as data, vital information and in some cases statistics, and use these to form creative, shareable content assets or improve what currently exists.

Industry Content Analysis

We target the most fruitful topics that will resonate with your client or customer by analysing content that your market needs. We also look at your main competitors. By doing this we are able to identify gaps and opportunities.

 

We will also review their most relevant articles and those that are in line with your current goals, enabling us to provide either detailed specifications or final content that is carefully designed to surpass them.

Cluster & Spoke

We create full topic clusters with our cluster and spoke model – This begins with analysing the main cores of your business.

 

We do this to identify the most relevant topics and match them to the awareness funnel, verifying interest volume with a number of strategies. This allows us to create sub topics or spokes that are directly related to the main cluster.

 

This process results in lots of supportive content that helps increase the authority of the main cluster, resonating directly with your customers or clients specific questions (without having massive pieces of content that overwhelm the person consuming the content).

Content Calendar

Breakdown

Collaboration & Communication

As content marketing requires several people, collaboration and communication is a key factor in ensuring collaborative successful campaigns. We share the full content project plan with you and turn it into a collaborative working document.

Project Management Tracker

Our content marketing tools have been created in house to ensure you can scale without limitation. We also produce a collaborative content calendar and project management tracker. This guarantees positive and productive team collaboration of any size with clear transparency.

Content Specifications

Breakdown

Detailed Specifications

We create the most detailed content specifications, taking care of every aspect. This includes content publishing requirements along with developer instructions to ensure you get the most effective outcome.

Understanding Consumer Behavior

Understanding consumer behavior and intent is far more complex than it appears on the surface. We create content specifications from a high volume of analysed data and connect the dots.

SERP & Search Intent

The fundamentals of understanding SERP and search intent is deeply rooted in neurological and psychological behaviors. We use our expertise to translate these behaviors into specifications.

SERP Intent Research

SERP Intent Research has been put together based on traditional marketing concepts (such as the awareness funnel), combined with solutions for current obstacles i.e  machine learning.

 

SERP intent research is the foundation of our content marketing service to empower you to get ahead of your direct and indirect competitors. Creating specific content is key and there are many aspects to get right. If you aren’t creating content in the correct content type, with purpose and intent and most importantly at the right stage of awareness it doesn’t matter how good the content is, it  will not reach the number of people it deserves to.

Unique Reporting

For article content, we’ll provide you with a unique  and detailed report for the SERP which focuses on what google is prioritising with machine learning and attach this to your content specification, eliminating any miscommunication, especially if you are writing the content in house.

Published Content

Breakdown

Your Brand is in Good Hands

Our process enables us to work with the best content writers in every industry, no matter your niche, so we can represent you and your brand in the most authoritative way.

Content Diversification

We design and create lots of content in different formats and types; from videos to animations. When creating articles, your creative content is optimised using our in depth SERP process. This is so that search engines will prioritise your page over others on the first results page as your content will be exactly what Google is looking to serve to searches based on its algorithm.

Already have content but its not performing? As you might be half way there.
we can run a detailed content audit and fill in the gaps.

FAQs

We charge a monthly retainer for our services. Our retainer is built on a set amount of hours which are tied to delivering specific deliverables which are used to reach your goals. The hours calculated to produce the results (deliver your goals) are split over the life of the campaign into monthly retainer amounts. Fees are due at the beginning of every month to ensure full retention of our consultancy and agency services.

To keep this list short we focus on creating solutions for market problems. Whether this is an infographic, article, round up, guide, short video, webinar etcetera. We design your content based on the main or majority consumption personas so that the content type itself is the best possible way for your ideal audience to consume your content.

All the content we produce is aimed at specific groups of people that are most valuable to your business and in line with meeting your goals. This content is designed with purpose and meaning over just being created because it needs to be or what your competitors are doing.

Content marketing serves multiple purposes depending on your goals and the type of content you create. It can grow your business in many ways depending on your approach by driving high value traffic and ended up a conversion, lead or sale. As opportunities flow through the funnel and become more aware of your brand and offering, they’re more likely to convert because of deep and persona based persuasive messaging along with funnel structures.

Whether you offer a service or product your business will benefit from the high-quality implementation of content marketing.

The velocity of results from content marketing really do depend on your current situation, whether you have implemented a strategy previously or not, your assets, your branding, internal content structures and processes of course how well your strategy and actionable work is actually working towards your goals

Have a question about growing your business?

InDigital Group // SEO & PPC Advertising Consultancy

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