Does this sound familiar?
Beautiful Website but no traffic?
You’ve probably worked with a web designer to build an amazing website but now you’re looking for more traffic
OR –
you could be getting traffic but having no conversions?
Rock & Hard Place Right?
You may be stuck between a rock and a hard place because you don’t currently have the understanding or the time to do it professionally yourself. It may be that you just don’t want to as there are a number of other factors involved in running your day to day business.
Let us briefly expand on what separates on-page SEO from other SEO services such as link building, content marketing and more.
This On Page search engine optimisation (SEO) service focuses solely on perfecting everything on your website. Surpass google's standards and claim high rankings on valuable keywords and appear above your competitors to increase the amount of high quality traffic going to your website.
Why work with us?
Beyond Visible Metrics
We go beyond the visible metrics of keywords and industry specific knowledge to truly identify the consumer behavior.
What are they looking for – SERP & Search intent
When are they looking for it – Funnel stage
Why are they looking for it – Desired outcome
Our On Page process
- Website Audit and Detailed Analysis
- SERP-Intent Research
- Recommended Changes
- Apply Changes
- Re-Audit With Full Reporting
One Page Process Breakdown
How does it work?
We get started by getting the full picture of your business from you on a kick of call so we can get a feel for the direction you want to take. We also gain complete understanding of your goals and limitations so we can manage your expectations in the best possible way.
This kick off call is very productive and thought provoking. We know you have lots of other aspects of your business to take care of so this call is usually less than 2 hours.
A full strategy plan accompanied with detailed project plans and hourly rates will be provided in your proposal to give you ultimate transparency on what we’re working on, why we’re doing it and how it affects your bottom line.
The process includes the following:
- Keyword research
- What – When – Why analysis
- SERP & Search intent (AI & Machine learning)
- Page Content Type Review
- Topic Authority
- Detailed SERP analysis
- SERP Referring domain quality and quantity review
We combine all the data sets and generate a clear picture and history of your website broken down to a page level. This granularity allows us to precisely choose what pages are the lowest hanging fruit inline with your current goals and focus on optimising in the best way possible.
We analyse the data carry out page prioritisation and classification by assigning actions to each page (All of this is summarised and sent to you in a presentation pack)
We look at all the metrics and create a strategy to get you from A to B in the shortest amount of time while maintaining results that impact your business long term.
In combination with this audit we run a lite technical audit which allows us to give you a roadmap to complete website optimisation for search engines.
We optimise everything you can imagine on the page from meta to schema and structured data, headings, content quality, website features, internal linking, SERP competitive design and so much more!
Our keyword research is unique thorough and unparalleled
Just because a keyword gets a lot of searches doesn’t mean it’s right for your business. In some cases, it can damage your website due to increased bounce rates.
- We provide onsite changes and subsequent verification with a secondary audit
- We utilise both the full process and the tools that we have built to support capturing the right keywords for each page with our SERP intent research.
- We give you full visibility. The audits (both before and after), the SERP intent research and results, all reports and of course the optimisations.
- We provide next steps and advise you on other aspects you could be focusing on while you wait for google to do its thing and give you your rightly deserved positions
- Quick turn around time (TAT) deliver quickly.
Keyword research in 2020 - You’re at the mercy of machine learning if you don’t carry out correct keyword research.
Find out how we deliver results with longevity and stay ahead of google’s machine learning algorithms
You need to know what to look for and how to find it.
Your success relies on finding a needle, that needle happens to be in the biggest haystack (SEO!)
Find out if you need to combine on page SEO with white hat link building to push your pages up further if you’re up against very authoritative competitors.
Want the specifics?
On page Breakdown
We divide the website into multiple sections based on targeting the lowest hanging fruit to the big industry leading keywords. We’ll analyse the pages individually and look at the content and traffic data, such as click through rates and bounces, to make sure the page is performing as it should be and group them into prioritised sections.
With each section, we will look at the keywords you’ve assigned previously (if any) and carry out SERP intent research to make sure the pages are able to rank for the assigned keywords.
For keyword research we expand to SERP intent research for existing pages that need new keywords assigning. We analyse the SERP intent, search intent, funnels stage and content types and combine this information with competitive SERP analysis enabling you to understand if your content is exactly what the user (and Google) is looking for and what it’s going to take to rank them up to the first position.
Beyond this we can section out again, focusing on the lowest hanging fruit and prioritising opportunities that are going to give you a faster return than other pages inline with your goals. This is done considering the intent behind the keyword and business value.
An example of low hanging fruit can be specific keywords that you are already ranked for and require less effort to reach first page positions – or it can be industry relevant keywords with limited monthly searches that are often overlooked by marketing teams and is thus less competitive than the more frequent high volume keywords that everyone may be fighting over.
We take the data we gather from the initial audit and combine it with the data we have from the SERP intent research and put together individual detailed page amendments including schema recommendations.
This will optimise your page as much as possible. The results will speak for themselves but if you’re like us and (quite rightly) want peace of mind, you’ll enjoy receiving a full audit update once the pages are optimised. This will confirm that the most amount of optimisations within google’s guidelines are live.
If you don’t have an inhouse developer – we can make the onsite changes for you.
We make sure that the recommendations we make are positively changing your keyword rankings. We send you a detailed report on the movement of the keywords, drawn from our advanced tracking system.
Your website might already be very close to ranking and may need less optimisations than you think.
The difficult part is knowing what to look for
“We appreciate that not everyone is as obsessed with the ins and outs of the SEO process as we are so we make all of our reports, communications and advice fit your level of SEO understanding, avoiding the need for a translator(!)”
FAQs
We charge a monthly retainer for our services. Our retainer is built on a set amount of hours which are tied to delivering specific deliverables which are used to reach your goals. The hours calculated to produce the results (deliver your goals) are split over the life of the campaign into monthly retainer amounts. Fees are due at the beginning of every month to ensure full retention of our consultancy and agency services.
All results are very relative to your goals and industry. We work with clients that have more achievable goals and ones that are extremely ambitious. Usually the time factor is decided upon by the investment and how that investment overall competes with the market currently although there is a “lag” time with search engines and results are usually seen within 30 to 90 days. For a full analysis please get in touch.
We do NOT guarantee results – any consultancy or agency that does, please do proceed with caution as no one can guarantee results. We carry out a proven process to optimise your website which will increase your ranking positions for multiple keywords. Search engines use machine learning and update their algorithm daily so it’s very difficult to predict exactly what will happen however we have been doing this for quite some time and although we don’t guarantee we can advise. Please do look at some case studies to gain the peace of mind of consistent quality. We will put your website in the best possible position to reach you specific website and business goals.
Have A Question About Growing Your Business?
