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InDigital Group // SEO & PPC Advertising Consultancy

Link Building – Service

Strategic link building for ambitious businesses

Link building that just makes sense

What is link building and outreach and how do you know if you need it for your website?

Our main goal is always to improve your business as a whole, not just to solve a perceived problem.

Acquiring High Quality Links

If you are looking for link building, you have  probably already embarked on your SEO journey.

For link building to properly work – your website needs to be set up for success or you will quickly find yourself acquiring a bunch of links without getting any results. Links need to come from the right source with the relevant keywords  and connect with the correct content on your website. 

Expert Recommendations

We always give our expert recommendation by analysing your website and matching a link strategy to your SEO growth goals.

Your idea of which keywords to rank for might not necessarily be the ideal keywords for either your page or your business goals – we realise this is an unorthodox method of link building, however, it has been very positively received with all of our clients.

White Link building

Building links to your website can be challenging and understanding what type of links and how many you need can be difficult to determine. 

 

Links are a powerful and important ranking factor for SEO. However, acquiring the wrong links will lead to a Google Penalty and low quality links will have zero impact for rankings.

 

We provide high quality, white hat links based on outreach campaigns that are tailored to your niche, business or industry. This ensures that you are receiving the most relevant and powerful links for consistent growth when ranking your specific keywords.

Does link building sound resource heavy?

We’re not going to sugarcoat it,
to do this properly it is very time consuming but it’s completely scalable so you don’t have to worry about hitting a limit with your growth.

Link Process Breakdown

How does it work?

Kick-Off Call

We get started by getting the full picture of your business from you on a kick of call so we can get a feel for the direction you want to take. We also gain complete understanding of your goals and limitations so we can manage your expectations in the best possible way. 

 

This kick off call is very productive and thought provoking. We know you have lots of other aspects of your business to take care of so this call is usually less than 2 hours.

A full link strategy plan accompanied with detailed project plans and hourly rates will be provided in your proposal to give you ultimate transparency on what we’re working on, why we’re doing it and how it affects your bottom line.

 

We analyse your link profile and content along with your competitors including cross sell businesses for the same audience even though it may be a different product and service. We have multiple strategies we use to put our clients above their competitors including out latest tiered white hat strategy that focuses on driving funnel traffic rather than just acquiring links for one purpose. 

Big Data & Analysis

We Analyse the web (across multiple search engines and networks) to find the best opportunities for your specific pages along with some other methods.

 

We have also created custom tools and perfected an algorithm which allows us to find the best possible opportunities by analysing key metrics across markets, competitors and SEO value. 

Goal Driven Outreach

Our personalised and value driven outreach to opportunities provides the highest conversion rate possible and builds relationships rather than just SEO value. 

Project Management

We offer full hands-off management for you with the link building plan and reports that cover all the important metrics including traffic, domain authority and anchor text so you can review at any time and keep your finger on the pulse of your link acquisition. 

Make sure your On page SEO is set up to win. maximise your link building Success..

100% White hat link building

Ambitious Keywords

If you’re expanding and competing with ambitious keywords you’ll find that you need backlinks. Whether you know exactly what you need, have sort of an idea or have no idea at all we have designed a process that takes you from where you are now to first-page rankings while operating with full transparency. 

 

We can verify your assumptions when it comes to what you need and how quickly you need it.

Our outreach goes beyond just links. We approach your link building more like content promotion. High-quality links from big and niche websites are good but traffic to your website from those links is even better all packaged and working in harmony with our tiered approach.

Influencers, Affiliates, Podcasts

We can apply our highly converting, results driven process to assist you in your outreach to connect with influencers, affiliates, podcasts and we also do PR.

Business Relations

Our outreach offers a wholly scalable way to do more than just build links but build relationships, e.g if you’re a local business, your relationships with local bloggers are very important. 


You can  find new business partners with affiliate outreach, increase your personal brand awareness by appearing on the right podcasts or video series, which in turn increases your authority.

Why do you need links?

How many do you need?

Do you need more than your competitors?

It’s simple, we deliver on what we promise and we don’t promise what we can’t deliver.

We only provide what you need, nothing less, nothing more. We consider ourselves as a part of your core team and acquire the most effective links possible using the best possible strategy that will help you reach your business goals.

RELEVANCY + AUTHORITY

Getting links from a relevant and authoritative website is a gold mine and builds a lot of trust with Google.

AUTHORITY

Website authority, also often called domain authority and is a rating indicating the strength of a website.

RELEVANCY

Website relevancy is about generating links from websites that are relevant to yours - this can be more arbitrary than getting a "website authority" rating but relevancy is in itself more important than authority.

A complete hands-off approach

  • Increase your website’s authority to beat your competitors and take high value positions
  • Build strong relationships with other businesses and bloggers to enhance your brand awareness
  • Tiered strategic approach that results in driving traffic that converts instead of just acquiring links because we “need” too.
  • Personalised persona based outreach with full transparency and collaboration
  • Lifetime links (we don’t do short term)
  • It goes without saying but - No PBNS or blackhat strategies
  • Link balancing - we can also balance your link profile by using our promotional strategy that will promote your content while also balance your link profile.
  • Very well written content and assets created from experienced professionals in your industry

We have a lot of experience building links for websites with a wide range of strategies that span over lots of different industries so you can be reassured that we’re hitting targets and delivering what we promised with regular updates and transparent reporting.

  • We build detailed personas to ensure we’re reaching the right people with an offering that resonates and appeals directly to them.
  • Your link building campaign is fully customised so it meets your needs, regardless of your industry, size or goals. We design your link building campaign to deliver specific results inline with your goals for each individual page on your website.

Our link building process is built to handle exponential growth.

  • Get the full picture with our link building process. Remove the guesswork and find out exactly what is needed to get to your ideal positioning.
  • Find out if your content is matched to what searchers and google is looking for before you make your link investment.

Have A Question About Growing Your Business?

InDigital Group // SEO & PPC Advertising Consultancy

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