InDigital Group Strategic Marketing Agency

HOW WE DO IT.

A RESULTS DRIVEN METHODOLOGY

From Start

In order to make sure we can help you reach your goals, we have a strict and effective onboarding process.

To Finish

Our process is designed to create a complete cycle with each part impacting the next, adjust one piece and the cycle will naturally respond accordingly.

Intro

We work in small teams tackling large challenges. Our team members work closely together and without adding too many chefs to the mix everyone is always up to date on any client work and hold responsibility for their part.

Your Role

To truly create a strong strategy with the most efficient solutions communication between us and our clients is vital. You will work with us as a member of the team so we can fully understand your business, which will enable us to do what we do best.

The Blueprint

This is where we spend time together to outline the pillars that will be the main foundations for the complete marketing strategy. Depending on the scale of your marketing expansion the time to create the Blueprint can vary, this phase usually takes 15-30 days

  • Analysing And Setting All Goals
  • Analysing Competitors, Industries And Products
  • Setting Key Performance Indicators
  • Mapping Out All Buyer’s Journeys
  • Persona Research & Formalisation
  • Budgeting & Allocating Ad Spend
  • Calculating Cost Per Acquisitions

The Engine

Putting the pieces together and making sure all necessary platforms and programs are set up and working properly for your marketing “engine” to run smoothly.
  • Create & Structure Advertising Accounts
  • Social Optimisation And Creation
  • Cross Platform Integration
  • KPI Monitoring & Reporting
  • Reporting Customisation

Performance Tweaking

We keep the engine running smoothly with its many moving parts by optimising and improving based on the data we have collected. We optimise beyond campaign performance, to the core of the blueprint ensuring the campaign is set to reach your goals.
  • Audience Targeting
  • Value Reassurance
  • User Behaviour
  • Website User Interaction
  • Reporting Customisation
  • Conversion Rate Optimisation
  • Lead Scoring
  • Promoters And Affiliates

A GLIMPSE INTO THE ENGINE

 

Principles of a Marketing Funnel

01. AWARENESS

Educate your audience and show them the value of your brand.

The goal is to show the value of your product or service and begin building a relationship with your customer

Social Media
Paid Advertising
Blogs
SEO
Influencers

02. CONSIDERATION

Use specific and helpful content to market your brand to those that express interest.

Expand your relationship with your subscriber and build trust

Provide educational content tailored to your audience and subscriber

 

Landing pages
Lead forms
Product Demos
Case studies
Webinars

03. CLOSE

Promote the benefits of your service or product and utilise deals and promotions to seal the deal.

Time to seal the deal

Explain the benefits of your product or service and offer incentives in order to close.

 

Demos
Discounts
Personal meetings
Retargeting
Workflows

04. RETAIN

A satisfied client is more likely to purchase from you again and recommend your brand further expanding your marketing.

Build loyalty through great customer service

A satisfied customer is more likely to return but also recommend you.

 

Feedback Forms
Product Training
Educational Courses
Invite Promotions
Loyalty Programs

Experience results driven marketing

Speak to a marketing specialist today about reaching your goals

We work collaboratively with our clients to produce work which makes us all proud and generates meaningful results. Creating environments that empowers and challenges all of our experts to continuously grow create great work. We’re ready. Let us know how we can help you.
  • We work as your full outsourced marketing team as act as your right hand
  • Join our InDigital culture inspiring innovation and success
  • A full stack of branding, creative, communication and marketing services
InDigital Group Strategic Marketing Agency